#WeAsk | How has the COVID-19 coronavirus affected consumer behaviour and sentiment?
Hello Toluna Influencers,
Last week we have conducted a short survey in APAC in order to understand the impact of the COVID-19 coronavirus outbreak on consumer behaviour and sentiment since January 2020. There were 604 members from the India community participated this online survey. The detailed results are as follows:
Survey Date: 20th to 21st Feb, 2020
Total Respondents: 604 Toluna India panelists
Questionnaire Method: Toluna QuickSurveys
- How do you feel about the coronavirus outbreak? 1 being not worried at all, and 5 being very worried
| Options |
Percentage |
No. of respondents |
| 1 |
4.14% |
25 |
| 2 |
5.46% |
33 |
| 3 |
15.40% |
93 |
| 4 |
23.34% |
141 |
| 5 |
51.66% |
312 |
- Approximately how many face masks do you and members of your household have at the moment, as a safeguard against the coronavirus?
| Options |
Percentage |
No. of respondents |
| Less than 10 |
68.71% |
415 |
| 10 to 50 |
19.70% |
119 |
| 51 to 100 |
7.28% |
44 |
| 101 to 200 |
2.32% |
14 |
|
More than 200 |
1.99% |
12 |
- How much have you spent so far on purchasing masks and other disinfectant/protective products because of the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| Less than INR 1,500 |
47.19% |
285 |
| INR 1,500 to 3,499 |
21.19% |
128 |
| INR 3,500 to 6,999 |
7.12% |
43 |
| INR 7,000 to 13,999 |
3.64% |
22 |
| INR 14,000 to 27,999 |
2.32% |
14 |
| More than INR 28,000 |
0.66% |
4 |
| I didn’t spend any extra money due to the virus outbreak |
17.88% |
108 |
- Has your outlook on the economy in year 2020 changed due to the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| No, I feel it is still positive |
28.15% |
170 |
| No, I feel it is still negative |
11.59% |
70 |
| Yes, it changed from positive to negative |
34.11% |
206 |
| Yes, it changed from negative to even more negative |
11.75% |
71 |
| Yes, it changed from negative to positive |
4.30% |
26 |
| Yes, it changed from positive to even more positive |
4.47% |
27 |
| Other / I don’t know |
5.63% |
34 |
- Which of the following activities do you participate in regularly, or have planned for, but decided to cancel/postpone because of the coronavirus outbreak?
| Options | Percentage | No. of respondents |
| Exercise at gym/pool/public venues |
36.26% |
219 |
| Wedding (yours or other’s) |
21.19% |
128 |
| Going to cinemas/theaters |
43.38% |
262 |
| Social gatherings with relatives/friends |
40.23% |
243 |
| Others |
10.10% |
61 |
| None, I go on with life as usual |
30.46% |
184 |
- Have you planned for any trips, but have decided to cancel/postpone because of the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| Domestic/Overseas travel (leisure) |
49.01% |
296 |
| Domestic/Overseas travel (business) |
28.48% |
172 |
| None |
41.39% |
250 |
- To which destination/s have you cancelled/postponed a planned trip due to the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| Domestic (within India) |
44.07% |
156 |
| Mainland China |
35.03% |
124 |
| Japan |
21.75% |
77 |
| Singapore |
32.49% |
115 |
| Hong Kong |
20.62% |
73 |
| Thailand |
25.42% |
90 |
| South Korea |
11.30% |
40 |
| Malaysia |
14.69% |
52 |
| Taiwan |
9.32% |
33 |
| Other APAC countries/regions |
6.21% |
22 |
| Europe |
9.04% |
32 |
| North/South America |
6.21% |
22 |
| Other countries/regions |
4.80% |
17 |
- Has your frequency of shopping online increased due to the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| I shop online as usual, it did not increase |
66.72% |
403 |
| It has increased, but less than doubled |
18.71% |
113 |
| It has more than doubled |
5.46% |
33 |
| It has more than tripled |
4.30% |
26 |
| I didn’t shop online before but i have started doing so |
2.65% |
16 |
| I’ve never shopped online before and do not plan to |
2.15% |
13 |
- Has your frequency of eating out decreased due to the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| I eat out as usual, the frequency did not change |
32.12% |
194 |
| It has decreased slightly |
37.09% |
224 |
| It has decreased quite a lot |
17.88% |
108 |
| It has basically stopped, I rarely eat out anymore |
7.95% |
48 |
| I did not eat out before and do not plan to |
4.97% |
30 |
- Has your frequency of ordering food delivery increased due to the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| I order food delivery as usual, the frequency did not change |
60.1% |
363 |
| It has increased, but less than doubled |
12.09% |
73 |
| It has more than doubled |
6.13% |
37 |
| It has more than tripled |
3.48% |
21 |
| I didn’t order food delivery before but I have started doing so |
7.28% |
44 |
| I’ve never ordered food delivery before and do not plan to |
10.93% |
66 |
- Have your employment been affected by the coronavirus outbreak?
| Options |
Percentage |
No. of respondents |
| I am an employee, there is no impact for me |
54.80% |
331 |
| I am an employee, I need to take unpaid holiday/s |
6.29% |
38 |
| I am an employee, my salary was reduced |
3.48% |
21 |
| I was an employee, I have been laid off |
1.49% |
9 |
| I am an employee, I am affected in other ways |
5.79% |
35 |
| I am self-employed, there is no impact for me |
11.42% |
69 |
| I am self-employed, I earn less now |
1.99% |
12 |
| I am self-employed, my business has closed down |
0.50% |
3 |
| I am not working at the moment, and was not working before the outbreak |
14.24% |
86 |
We are also comparing the data between different countries/regions. Stay tuned, the results will be published soon.
Keep Influencing Your World,
The Toluna Team
