#WeAsk | How has the COVID-19 coronavirus affected consumer behaviour and sentiment?

Hello Toluna Influencers,

Last week we have conducted a short survey in APAC in order to understand the impact of the COVID-19 coronavirus outbreak on consumer behaviour and sentiment since January 2020. There were 604 members from the India community participated this online survey. The detailed results are as follows:

Survey Date: 20th to 21st Feb, 2020

Total Respondents: 604 Toluna India panelists

Questionnaire Method: Toluna QuickSurveys

  1. How do you feel about the coronavirus outbreak? 1 being not worried at all, and 5 being very worried
Options

Percentage

No. of respondents

1

4.14%

25

2

5.46%

33

3

15.40%

93

4

23.34%

141

5

51.66%

312

 

  1. Approximately how many face masks do you and members of your household have at the moment, as a safeguard against the coronavirus?
Options

Percentage

No. of respondents

Less than 10

68.71%

415

10 to 50

19.70%

119

51 to 100

7.28%

44

101 to 200

2.32%

14

More than 200

1.99%

12

 

  1. How much have you spent so far on purchasing masks and other disinfectant/protective products because of the coronavirus outbreak?
Options

Percentage

No. of respondents
Less than INR 1,500

47.19%

285

INR 1,500 to 3,499

21.19%

128

INR 3,500 to 6,999

7.12%

43

INR 7,000 to 13,999

3.64%

22

INR 14,000 to 27,999

2.32%

14

More than INR 28,000

0.66%

4

I didn’t spend any extra money due to the virus outbreak

17.88%

108

 

  1. Has your outlook on the economy in year 2020 changed due to the coronavirus outbreak?
Options

Percentage

No. of respondents
No, I feel it is still positive

28.15%

170

No, I feel it is still negative

11.59%

70

Yes, it changed from positive to negative

34.11%

206

Yes, it changed from negative to even more negative

11.75%

71

Yes, it changed from negative to positive

4.30%

26

Yes, it changed from positive to even more positive

4.47%

27

Other / I don’t know

5.63%

34

 

  1. Which of the following activities do you participate in regularly, or have planned for, but decided to cancel/postpone because of the coronavirus outbreak?
Options Percentage No. of respondents
Exercise at gym/pool/public venues

36.26%

219

Wedding (yours or other’s)

21.19%

128

Going to cinemas/theaters

43.38%

262

Social gatherings with relatives/friends

40.23%

243

Others

10.10%

61

None, I go on with life as usual

30.46%

184

 

  1. Have you planned for any trips, but have decided to cancel/postpone because of the coronavirus outbreak?
Options

Percentage

No. of respondents

Domestic/Overseas travel (leisure)

49.01%

296

Domestic/Overseas travel (business)

28.48%

172

None

41.39%

250

 

  1. To which destination/s have you cancelled/postponed a planned trip due to the coronavirus outbreak?
Options

Percentage

No. of respondents

Domestic (within India)

44.07%

156

Mainland China

35.03%

124

Japan

21.75%

77

Singapore

32.49%

115

Hong Kong

20.62%

73

Thailand

25.42%

90

South Korea

11.30%

40

Malaysia

14.69%

52

Taiwan

9.32%

33

Other APAC countries/regions

6.21%

22

Europe

9.04%

32

North/South America

6.21%

22

Other countries/regions

4.80%

17

 

  1. Has your frequency of shopping online increased due to the coronavirus outbreak?
Options

Percentage

No. of respondents

I shop online as usual, it did not increase

66.72%

403

It has increased, but less than doubled

18.71%

113

It has more than doubled

5.46%

33

It has more than tripled

4.30%

26

I didn’t shop online before but i have started doing so

2.65%

16

I’ve never shopped online before and do not plan to

2.15%

13

 

  1. Has your frequency of eating out decreased due to the coronavirus outbreak?
Options

Percentage

No. of respondents

I eat out as usual, the frequency did not change

32.12%

194

It has decreased slightly

37.09%

224

It has decreased quite a lot

17.88%

108

It has basically stopped, I rarely eat out anymore

7.95%

48

I did not eat out before and do not plan to

4.97%

30

 

  1. Has your frequency of ordering food delivery increased due to the coronavirus outbreak?
Options

Percentage

No. of respondents

I order food delivery as usual, the frequency did not change

60.1%

363

It has increased, but less than doubled

12.09%

73

It has more than doubled

6.13%

37

It has more than tripled

3.48%

21

I didn’t order food delivery before but I have started doing so

7.28%

44

I’ve never ordered food delivery before and do not plan to

10.93%

66

 

  1. Have your employment been affected by the coronavirus outbreak?
Options

Percentage

No. of respondents

I am an employee, there is no impact for me

54.80%

331

I am an employee, I need to take unpaid holiday/s

6.29%

38

I am an employee, my salary was reduced

3.48%

21

I was an employee, I have been laid off

1.49%

9

I am an employee, I am affected in other ways

5.79%

35

I am self-employed, there is no impact for me

11.42%

69

I am self-employed, I earn less now

1.99%

12

I am self-employed, my business has closed down

0.50%

3

I am not working at the moment, and was not working before the outbreak

14.24%

86

 

We are also comparing the data between different countries/regions. Stay tuned, the results will be published soon.

Keep Influencing Your World,

The Toluna Team

%d bloggers like this: